If you want to:

grow a following,
attract real leads,
and turn attention into revenue

you need just three types of LinkedIn posts .. used in the right ratio.

Let’s break them down (with examples + plug-and-play prompts).

📈 1. The “Subtle credibility building” Post

Buzzwords, or titles aren't enough.

Instead, tell a story that shows your credibility .. subtly.

Example Hook:

👉 “3 years ago, I thought pricing high would scare clients away. Turns out, it was the opposite.”

Structure:

Setup: A moment of failure, doubt, or learning
Shift: What changed? What did you realize?
Result: A real-world outcome or principle that now guides you

Prompt (use this to write your own):

Write about a belief you used to have about your work.

What changed it, and

What that taught you.

This builds trust + authority .. in a subtle way.

💥 2. The “Idea People Can’t Ignore” Post

This type has a "chance" at going viral (anyone that 'guarantees' virality is fooling you).

It’s contrarian, bold, and makes people think “I have to comment" -> either to agree, or to disagree. Either way, it gets conversations started in the comments.

Example Hook:

👉 “If you post ‘authentically’ and still get no engagement, you’re not being authentic. You’re being vague.”

Structure:

Open with a sharp take or insight
Use contrast or data to back it up
End with a challenge or thought-provoking question

Prompt (use this to write your own):

Take a strong belief you have about your industry.

Now flip the common advice on its head.

Make your case in 3 sentences.

This gets reach. But more importantly ... it sparks DMs from the people who agree with that take.

(Quick Note: The "top" recommendation by Justin Welsh in his LinkedIn Operating System course is "make sure your posts create a 'divide'" - vanilla posts get buried in the noise. To stand out, you need to say the quiet part out loud).

💼 3. The “Monetizable” Post

This is where growth turns into leads.

You highlight a transformation you helped create without making it sound like a pitch.

Example Hook:

👉 “This 2-sentence message landed me a $6K client in 24 hours. Here’s exactly what I sent…”

Structure:

Mini case study or win
Break down the “why it worked” behind the scenes
Invite discussion or curiosity

Prompt (use this to write your own):

Think of an old or recent win you helped someone achieve.

Break down how you made it happen.

Step-by-step.

This is your silent sales funnel. It builds trust by showing that you're not just a talker, you get results!

🚀 How frequently should each be posted?

If you overdo any specific kind of posts, they lose their impact. Ideally, aim for:

🧠 1 Authority Post

💥 2 Idea Bombs

💼 1 Monetizable Story

(Repeat weekly)

That rhythm builds audience, trust, and inbound, over time.

🔧 P.S. Want to create all of these in seconds?

Record your answer to the prompts I mentioned above in the "Add your own idea" section - it will give you 6 variants of a LinkedIn Post. Choose the one that feels best to you - edit a bit, and schedule.

Voice Note -> LinkedIn Posts

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But if it is your thing?

Next week, we’ll break down “The Comment Funnel Strategy” that takes lesser time to execute than posting 5 times a week, and gets you more visibility, conversations & DMs.

Stay tuned!

Here to help you grow on LinkedIn,

– Team LiGo

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📈 1. The “Subtle credibility building” Post

💥 2. The “Idea People Can’t Ignore” Post

💼 3. The “Monetizable” Post

🚀 How frequently should each be posted?​​

🔧 P.S. Want to create all of these in seconds?

🚀 How frequently should each be posted?

The 3 LinkedIn Post Types to grow your LinkedIn presence (+ hook examples)